Car insurance customers looking to update their current vehicle may want to consider a model from Kia, after the group scooped an award recently.
The manufacturer has been named Carmaker of the Year by motor trade magazine AM.
It was praised for its excellent relationship with dealers and "clear strategy".
The award was handed to managing director Paul Philpott by BBC news presenter Huw Edwards.
Mr Philpott stated: "Over the last two years, the entire team at Kia Motors has been focussed on delivering strong, sustainable growth for our dealers and our business."
He added the company expects the new Soul model to increase the appeal of its cars even further.
The economic downturn would not cause Kia to adjust its future plans, Mr Philpott concluded.
Customers in the UK keen to check out the latest model from the manufacturer should find the Soul arrives in showrooms up and down the country on Sunday March 1st.