National speed awareness courses being introduced by Cumbria police could help cut car insurance claims in the region, it has been suggested.
The initiative means drivers who are caught travelling slightly too fast will be given the option of attending four hours of classroom education with a motorist training specialist, rather than receiving points on their licence.
According to the Association of British Insurers, the idea behind the scheme is a good one.
It stated any attempt to remind motorists of the potential consequences of speeding is a good thing.
Media relations officer Malcolm Tarling said: "The whole point of campaigns like this is prevention and stopping people driving too fast is something we are all interested in, so the principle behind this seems laudable."
However, people who decide to opt for the national speed awareness courses will need to pay £70 and Mr Tarling claimed this might prove problematic.
Irresponsible drivers who persistently break speed limits may not be prepared to shell out, so it is possible the individuals who pose the biggest threat to other road users will not benefit from the education on offer, he pointed out.