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Many motorists are setting a bad example to their children new research has revealed. Every year more than 10,000 children are killed or injured on the country’s roads as pedestrians, cyclists or car passengers.
In response the government is backing a new campaign to prompt parents to be more proactive in their approach to road safety in order to set a good example to their children. The message behind the government's CopyCat campaign is that actions speak louder than words - something it is hoped will be reflected in highways mortality statistics among the young.
Motorists are being reminded that children copy their parents’ behaviour and they are being educated about the dangers that children face on the roads.
According to the road safety minister a number of "bad habits" have been picked up by parents and that are in danger of being passed on to children. He said: "It's no good teaching kids good road safety techniques if you don't follow them. If parents are crossing the road when the red man is showing, or not using seatbelts, then their children will copy them."
It may also be that a stronger stance on the road will see people save money on their car insurance policies, as fewer accidents often results in lower prices.