Police in North Yorkshire are warning local motorists to refrain from driving while over the legal alcohol limit this summer, a local news source has stated.
According to the Darlington and Stockton Times, North Yorkshire Police has launched its 95 Alive campaign to reduce road deaths over the next five years.
Deputy chief constable Adam Briggs remarked that everyone in the region has "a part to play in reducing the number of casualties on our roads", it added.
Those caught breaking the law in such a manner may find that they pick up more expensive car insurance policies in the future, as cover firms could charge them more for protection.
"We want people to go out this summer and have great time with their families and friends, but not to drink and drive," he said.
Statistics from the Department for Transport show that there were 3,150 people killed on roads in the UK during 2006.