Motorists are around 300 per cent more susceptible to dying in a rural traffic collision than they would be on a city street, according to new research. Statistics from the Department for Transport (DfT) show that more than 1,200 people are killed on UK highways in the countryside each year, with the south-east the area where fatalities were most frequent.
Commenting at the launch of the DfT's campaign to reduce such incidents, the body commented that there is often just one car involved in these events. As a result, it may be that drivers have no one to blame for their accidents and cannot claim their car insurance costs from other drivers.
The Department for Transport's THINK! Rural Speed Campaign is aimed at drivers who think it is safe to drive faster than conditions allow when in rural areas. The relative lack of traffic and pedestrians contribute to this perception, the campaign said. The fact that there is often only one car involved in rural road accidents demonstrates the increased danger caused by such reckless driving.
"It is important that motorists drive with as much care on a rural road as they would in a more built-up area," said the road safety minister.
“The national 60mph speed limit is a maximum, not an expectation and drivers must match their speed to the road characteristics and weather conditions they are experiencing as well as factoring in unpredictable hazards which can require a quick reaction.” He concludes.