Sunday 19th December 2010
Be Wiser Insurance

Be Wiser, the independent insurance brokerage for motor and home insurance is to launch its second TV advertising campaign this year on 27th December 2010. The new style TV advert highlights some of the 30 ‘household’ insurance companies that Be Wiser are agents for, and the variety of options it can offer its current and new customers.

The new TV ad has been developed with the Be Wiser brand and animates the distinctive ‘Owl’ logo into an endearing parent owl, teaching its fledgling owl chicks about choosing the right insurance policy. It highlights that the experienced Be Wiser insurance team gives impartial advice and guides customers through the competitive insurance market to ensure customers have the best insurance policy at the best price.

Be Wiser is a fast growing insurance brokerage success story and has spent over £110,000 on its TV advertising over 2010. The advert is aired just after Christmas and is aimed at a broad audience.

Be Wiser Marketing Director Andrew Dunkerley said: "The Be Wiser brand has a general appeal and offers a clear and simple message of experienced and impartial insurance advice to customers. The new advert creative reflects the guiding approach to buying insurance, ensuring our customers get the best policy at the best price.”

The new advertisement is currently being previewed on YouTube Be Wiser When Selecting Your Car Insurance - Be Wiser TV Advert December 2010 (Preview) and on before its launch on terrestrial and satellite channels ITV3, Meridian South and Dave from the 27th December onwards.

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