British motorists are more likely to accept an increase in the number of tolled roads if they feel the deal is "fair" according to a recent Be Wiser Insurance poll.
The majority of those canvassed suggested road tolling is fair, as long as road tax and fuel duty is decreased in line.
Mark Bower-Dyke, Chairman of Be Wiser Insurance, comments:
"Most motorists feel squeezed every time they visit the pumps or have to renew their road tax. The initial reaction of many, when the subject of road tolling is brought up is, "I've already paid for that!" - if it was a fair cost exchange many motorists wouldn't find it an inconvenience."
Toll roads do have their benefits, such as often improved road surfaces and lack of congestion. When 57% of people in a recent Be Wiser Poll put pot holes at the top of their "most hated road feature" list, you can see why toll roads can seem attractive to many.
Mark Bower-Dyke comments:
"Motorists are sometimes happy to pay for congestion-free, well maintained roads. If a road isn't these things, and the motorist is being held to ransom then there is likely to be a backlash. Much like car insurance, motorists are very wary of promises which seem too good to be true - and it's always "value" over "cheapness" which comes out on top. At Be Wiser we only work with quality insurers who we can guarantee will provide a great deal for all our customers."