Wednesday 28th April 2010
Be Wiser Insurance

Motorcyclists seem to be shaking of their “speed junkie” stereotype according to a poll by insurance experts Be Wiser Insurance.

Only 3% of motorists believe motorcyclists pose the most risk to others on the road. This is compared to the usual culprits, young drivers, who received 36% of the vote.

Mark Bower-Dyke, Chairman of Be Wiser Insurance, comments:

“Motorcyclists are sometimes known for being apparently reckless on the roads – but statistics like this show just how much respect normal road users have for them.”

Despite only making up roughly 1% of road users, motorcyclists suffer 14% of total deaths and serious injuries on Britain’s roads.

Mark Bower-Dyke continues:

“Motorcyclists are much more likely to be worse off in a collision. Because of this they are forced to be more aware and tend to be seen as more competent by other road users.”

The current THINK! campaign asks car drivers to consider the person riding the bike rather than treating motorcyclists as another road nuisance. Motorcyclists should take extra care to be seen by other road users.

Mark Bower-Dyke concludes:

“The biggest issue motorcyclists suffer from is not being seen. This poll shows that when bikers are seen they are usually treated with respect. Taking that extra time as a motorcyclist to make sure you’re seen could make a big difference”


Tagged In:

Be Wiser Feefo Platinum Service Award
Press Releases
Tuesday 4th February 2020
Be Wiser Insurance has won the Feefo Platinum Trusted Service award, an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers.
Be Wiser AR Experience
Press Releases
Friday 17th January 2020
Be Wiser delighted families in November by bringing an augmented Barry the Owl to three London train stations.
Double Winner Redding Stars At Assen
Press Releases
Sunday 22nd September 2019
The opening round of the title-deciding Showdown took place at the TT Circuit in Assen today and saw Scott ReddingNetherlands-based Scott Redding take a brilliant double victory for the Be Wiser Ducati team to take over the lead in the 2019 Bennetts British Superbike Championship.