Friday 13th February 2015
Be Wiser Insurance

When it comes to keeping children entertained during a long car journey it would appear that the more traditional games have the edge over modern day technology.

A survey, conducted by Be Wiser Insurance, revealed that over a quarter of drivers, 26.8%, thought that the old favourites such as Eye Spy, the Number Plate Game and the Yellow Car game were the most popular and effective ways of keeping the cries of “are we there yet?” to a minimum as the half term holidays approach and families take to the open road.

Music, with 25.6%, was voted the next best way of assuring a stress free journey and more effective than modern day gadgets such as hand held consoles which had 24% of the vote, while films were the third most popular choice with 19.9% of UK drivers.

“All parents know that keeping their children entertained while on a long journey can be a bit of a challenge,” said Be Wiser’s chairman Mark Bower-Dyke. “However, nowadays with so many different options available it is becoming somewhat easier, which is why we were pleasantly surprised to see that the more traditional games have stood the test of time and are still keeping children entertained.”

Tagged In:

Be Wiser Insurance
Press Releases
Friday 23rd April 2021
Be Wiser are delighted to be joining the Atlanta 1 group as a result existing customer policies will transfer to Atlanta 1 from the 30th April. Whilst this change does not impact the level of cover you have or the insurer that has underwritten your policy, we wanted to give as much information as possible so you can feel assured that you will continue to be covered in the same way.
Be Wiser Insurance Receives Feefo Platinum Trusted Service Award 2021
Press Releases
Monday 29th March 2021
Be Wiser Insurance has won the Feefo Platinum Trusted Service award, an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers.
We Are Here For You
Press Releases
Wednesday 18th November 2020
With the Government restrictions having come into effect we would like to remind you that we are able to continue to provide you with the help and support you may need. Our objective is to be able to provide you with a consistent and excellent service all year round.